فهرست مطالب آرمان احمدی زاد

The purpose of the current research was to design a comprehensive model of regular exercise consumption among Iranian university students based on Shank's theory.

The research was conducted in a mixed method, the method of data collection included library studies, questionnaires and thematic analysis method. The statistical population was all non-physical education students of Iranian universities who had regular sports activities at least three days a week. It was carried out purposefully with the samples that met the conditions of the research and the results were coded using the theme analysis method. In the second stage of the theme analysis, the validity and reliability of the researcher-made questionnaire was confirmed. In the quantitative part, 736 samples were randomly selected from the 5 regions of the ministry. Science was selected, and finally 711 correct questionnaires were collected and examined.

In this study, three dimensions of internal, external and situational and 13 pivotal components were identified as influential factors in the model of active university sports consumption. Internal factors including perceptual, functional, physical and mental-psychological factors were recognized as the most important factor affecting the regular and continuous exercise of students. Situational and external factors were less important, respectively

According to the research results, planning extracurricular activities In accordance with the internal and perceptual factors of students, it is effective in increasing the regular and continuous consumption of sports among students.

The aim of the current research is to provide a model for the conceptual development of career visioning in the public sector.

Based on the nature of the objective, the current study is of a developmental and qualitative research, which is carried out using grounded theory method and data collection is of multi-sectional type. Data analysis method is content analysis using coding in three levels, open, axial, and selective. The statistical population included 26 people. Out of this number, 8 of the participants are among the policymakers and managers of the human resources department of three governmental organizations, 13 are among the managers and commanders of military and law enforcement centers, and 5 are among the university professors and researchers with expertise in visioning.

The dimensions of the model with the human resources management approach are in the form of two main dimensions of personal perspective and organizational perspective, where the indicators are identified and categorized. Quantitative analyses also confirm the significance of the relationship between the dimensions, components and indicators of the research model, and these relationships are significant at the alpha level of 0.05.

The current research has covered the existing research gap due to the lack of sufficient research with the human resource management approach in the field of career visioning and has innovation and has helped to identify the dimensions of career planning. The research results indicate that the two main dimensions of personal visioning and organizational visioning based on the effective factors in the presented model, it is the most important components of creating a career perspective.

Advances in information technology have caused fundamental changes in life and work environments. As digital technologies such as smartphones become more ubiquitous, individuals can engage in self-monitoring and self-care and gain more control over their health trajectories across the life course. Education and gender are two important components in the use of mobile health applications. Education is effective in the amount and manner of using mobile applications, and gender plays a major role in virtual setting, especially in mobile applications, in contrast to physical presence in hospitals and clinics

This applied study was carried out with a descriptive-quantitative method in the form of a case study among users of the Snap Doctor mobile application. To collect data, a researcher-made questionnaire based on available random sampling and inferential statistics methods, including tests of significance and especially correlation based on confirmatory structural equationswere used.

Inadequate information communication technology infrastructure was the major obstacle for telemedicine, followed by cultural resistance in using technology to provide healthcare services. Other significant barriers are like this: the high cost of setting up prerequisite (initial) skills among patients, limited skills among physicians, inadequate funding to support telemedicine services, weak legal/policy framework, and lack of dedicated time for telemedicine services.

The results showed that the existence of appropriate communication infrastructure and efforts to promote the infrastructure and increase the investment of companies and organizations in the field of telemedicine can increase the participation of users in the use of telemedicine services.

Today, given the various developments in the field of the rule of legal states, the proposition that improving the state of economic competition in any political society requires the existence of cultural, economic, social and political conditions is undeniable and inviolable. With this explanation, it is necessary In addition to paying special attention to the four factors mentioned in the study of economic competition in each of the political societies, to identify the factors affecting the facilitation of competition and the prohibition of monopoly. Therefore, in this study, while utilizing the research tools of observation and interviews from systematic literature reviews with the aim of studying in the field of economic competition to examine these very important and effective factors in facilitating competition and preventing monopolies in the public service industry used. According to the findings of the research in this article, The most important factors affecting the facilitation of competition and prohibition of monopoly in public service industries can be in the form of 10 separate groups included: The existence of competition protection and regulatory institutions, the existence of policy-making institutions, The existence of planning institutions in the field of competition, Approving laws and setting regulations in the field of competition and market regulation, Predicting the guarantee of effective and efficient executions, Guaranteeing the structural and financial independence of competition protection and regulatory institutions, Applying appropriate supervision by competition protection and regulatory institutions, Paying attention to time and place factors in regulating and setting regulations in the field of competition, The serious determination and powerful will of the trustees of competition protection and regulatory institutions in dealing with anti-competitive actions and procedures, The institutionalization of the culture of competitiveness in the society and the internal commitment of the market players to comply with healthy and fair competition divided and classified. Therefore, if there is a maximum of the factors identified in this research in each competition law system, one can witness the emergence of healthy and fair competition in the market, reducing the anti-competitive actions and procedures of market players, increasing efficiency, optimal allocation of resources and increasing the level of social welfare. It was citizens. In Iran's competition law system, which has actually gained a new form and consistency with the approval of the Law on the Implementation of General Policies of Article 44 of the Constitution approved in 2010, Under the ninth chapter titled "Facilitating Competition and Prohibiting Monopoly" some of these pioneering and important factors in the field of facilitating competition and prohibiting monopoly have been sporadically mentioned. due to their lack of comprehensiveness and lack of adopting a systematic and holistic approach to the category of economic competition and market regulation, it needs to be revised based on the findings and solutions presented in this research.

The career perspective can be considered as one of the performance management tools that helps to achieve the goal and the simultaneous progress of the individual and the organization. Examining and analyzing the components, roles, tasks, jobs and functions in the service career of government organization employees, shows the fact that in the existing structures, not much attention has been paid to the discussion of the career prospects of the employees and it has some problems. It can be: the vagueness of the career path, the defectiveness of the career cycle, the mismatch of jobs with the abilities and interests, the lack of confidence in the career advancement among the employees, not paying attention to the needs of the employees, the increase in turnover and transfers, the limitation and untimeliness of promotions and Not retiring some of the employees and managers pointed out.. The purpose of the current research is to study the consequences of job prospects in Iran's government organizations.Since the current research emphasizes on forming a conceptual framework or developing a theory and needs to reveal the implicit knowledge of experts in this field, it uses the foundation's data theory strategy. Also, to collect data, a kind of snowball sampling was used until theoretical saturation was reached, and the interviewed experts constitute the sources of the research.Job outlook in government organizations has two main dimensions of personal outlook and organizational outlook, as well as causal conditions, background factors, strategies, intervening conditions and outcomes of job outlook were extracted using the foundational data theory method.If the system of career path, career visioning and its management in the organization is implemented properly and correctly, it can lead to the reduction of uncertainty and frustration or job burnout, to have alternative personnel available, to help the growth and advancement of employees.

One of the main goals of any organization is to have efficient, committed and dynamic employees. For this reason, human resource policies are of vital importance in the company's strategic management process. Managers should accept the challenge of using sustainable strategic management thinking AND balanced evaluation of human resources. The purpose of this research is to identify the role of human capital competencies in sustainable strategic management in Kurdistan Barez Rubber Company. In terms of the purpose of this research, it is of an applied type and also in terms of the basis of information and data in the framework of a survey approach. The statistical population of this research includes all the experts of Barez company in Kurdistan province, numbering 70 people. From among this population, 60 volunteers (samples) were selected randomly to answer the questionnaire designed by the researcher. Finally, SPSS and SmartPLS software were used to analyze the data. The research findings are presented in two descriptive and inferential sections. The results showed that human capital competencies have a positive and significant effect on organizational strategy, sustainable management, and organizational strategy on strategic management, as well as sustainable management on strategic management. among the dimensions of research variables, competitive advantage had the most impact on sustainable strategic management. It is suggested that Barez Rubber Company involves its employees in formulating its own strategies, because it is the guarantor of the implementation of the strategy of the employees' commitment to the designed strategies.

Todays, digital transformation has become an important part of the lives of people and businesses; In a way, any organization that seeks to grow, expand, increase quality and stabilize, needs it. In the meantime, companies, telecommunications service providers, and telecom operators are at the forefront of this dramatic transformation. These businesses around the world are constantly striving to adopt different digital transformation strategies, and in order to survive in competitive and relevant markets, they must strive to successfully implement and implement various digital solutions and strategies. These companies often face many similar challenges in their rapid quest to participate and play a role in digital transformation and emerging market innovation. Therefore, in the present study, an attempt has been made to identify and explain the challenges in the field of digital transformation in the communications industry, as well as the requirements for the implementation of the digital transformation strategy in this industry. This research has been done as a systematic review of theoretical foundations and after reviewing valid articles and reports, articles and reports that met the research criteria have been studied. The research findings show that telecom companies face unique challenges such as: commodification of core connectivity services, demand for different and personalized offers by digital service consumers, new foreign competitors, the emergence of significant advances in software and technology, and They are facing a new transformational business model.

In today's competitive world, organizations must improve their performance in order to stay competitive with other competitors and strive to create opportunities to attract top talent. The purpose of this study is to determine the role of tendency's and Actions of talent management on the performance of technology businesses of companies operating in the Science and Technology Park of Kurdistan Province. The present study is applied in terms of purpose and is descriptive and survey in terms of data collection. The statistical population of the study includes companies and organizations located in the Science and Technology Park of Kurdistan Province. The number of companies studied was 81 companies, which was obtained by using simple random sampling method and 68 companies through Cochran's formula. The main tool for data collection is a researcher-made questionnaire whose content validity was confirmed by 7 experts in management and the combined reliability and total obtained was above 0.7. SPSS and SMART PLS software were used to analyze the research data. The results showed that talent management actions and tendency's have a positive and significant effect on the performance of technology businesses. Talent management actions with a coefficient of 0.611 had the most impact on the performance of technology businesses and work-based systems with a coefficient of 0.344 had the least impact on the performance of technology businesses. The results showed thatTalent management actions for knowledge-based companies have a higher priority than talent strategic management tendency's. This means that for tech businesses, short-term results are more important than long-term results because of their instant gratification.

In the past few years, shopping from technology-based stores that operate online has become popular among shoppers, and because of the ease of choosing among different sellers, online companies are at risk of losing customers. Therefore, to optimize customer service, it is necessary to identify the most important factors affecting these shoppings from the customers' point of view and eliminate the problems that cause customer dissatisfaction. In this research, we are using the netnography approach, to identify these factors in Digikala Company. In the process of collecting the comments of the company's customers on the Instagram social network over a period of 8 months, 353 related comments selected, and after completing the open coding steps, a model containing 10 core categories (and 38 constituent dimensions) affecting on online shoppers of technology-based companies was identified. The results are including 10 categories of supply chain management, personal views of customers, the possibility of returning purchased goods, previous buyer experience, product pricing, product variety, product approach, manpower, Website and application, packaging, and product quality.

Regtech is an emerging concept that has created a great revolution in the field of financial services in recent years, so many financial organizations and institutions around the world are now seeking to coordinate and use it. Today, a significant number of start-ups in the field of Regtech have been born in the world that use new technologies such as: data mining,, machine learning, cloud computing, artificial intelligence, block-chain, etc. in this field. In this research, first the scientific concept of Regtech and its history were examined and then the goals, advantages and disadvantages, solutions, opportunities, trends and possible challenges of this important and instructive technology that will be placed in the way of users and financial market participants, was studied. In the present study, using the method of systematic review of theoretical foundations, 25 selected scientific research papers in the field of Regtech were collected and analyzed. Regtech solutions use new innovative and advanced technology methods such as machine learning, robotics, artificial intelligence, data mining, blockchain, application programming interfaces, cloud computing, service-oriented architecture and visualization solutions that can be faster, more accurate and less expensive in Regulatory. machine learning, robotics, artificial intelligence, data mining, blockchain, application programming interfaces, cloud computing, service-oriented architecture and visualization solutions that can be faster, more accurate and less expensive in Regulatory.

Today, a significant number of public purchases are increasingly affected by online environments. In online shopping because of the ability to communicate quickly and extensively to others, any experience can share with a large number of people and affect the company. For this reason, it is better to know the issues that affect the customer experience and try to solve these issues and enhance the company's advantage points. IN this study, we will try to use a netnography approach to find and identify these factors that have effects on online shoppers. We reviewed Alibaba.ir as an example because this company is known as the leader of the tourism service industry in Iran. The results introduced a model of 9 effective factors in the customer experience, including dimensions of service pricing, quality of communication between the company and the customer, website and application, previous experience of receiving services, user support, receiving services immediately and personalized, providing services in other countries, the possibility of canceling the service and control the quality of service delivery.

Today, the strategic focus of firms has shifted from the individual performance to the development of a business ecosystem-based strategy. A business ecosystem consists of interdependent systems that are connected by bases from different members of an ecosystem, such as customers, suppliers, partners, and other stakeholders. In other words, the entry and exit of each member affects the performance of other members. Among members of business ecosystems, this study focuses on customers and the impact of customer participation in creating economic and social value in the business ecosystem. One of growing industries in developing countries of the service economy is tourism industry, and its development has numerous economic, social and cultural benefits. Today, this area has currently proved to be of great importance to the economic, social and cultural developments in Iran, and there is a important role in the continuation of tourism and the future of this industry by the tourists. For this purpose, the role of all customers of tourism offices in the west of the country, as a statistical community in creating value in the business ecosystem was examined. This research is simultaneously descriptive research,. In this research our data was collected through a questionnaire. The results show that customer participation has significant positive impact on in creating economic and social value in the business ecosystem. Motivation and sociological factors are also known to be two influential drivers in customer engagement. Also, sub-variables such as gender, client province and the number of visits to travel agencies in a period of a year had the moderating effect on some of the main research relationships

The purpose of this study is to investigate the consequences of customer participation in the creation of new products in the tourism industry. Based on the research background and the researches carried out by the researchers, the conceptual model of the research has been formulated and the hypotheses have been determined. In this study, which is a survey-correlation and single-cross sectional study, non-random sampling was done among clients of Schwan Patrol Travel Agency in Kurdistan. Data were collected using a questionnaire and Structural Equation Modeling (SEM) was used for data analysis and hypotheses analysis. Smart PLS statistical software was used for this purpose. The results of the research hypotheses will determine the relationship between customer participation to create a new product with satisfaction, loyalty, customer cost and speed of innovation. According to the results obtained, the customer participation among the selected variables will have the highest positive effect on tourists satisfaction and then the highest impacts on loyalty, customer costs and innovation speed, respectively.in this study, for the first time in iran, the consequences of customer involvement in the creation of new products and services are addressed in the tourism industry

According to scientific development programs in recent years, there has been a significant growth of scientific production in the country, but what can tie this growth to the sustainable development of the country is the use and commercialization of these scientific achievements for the betterment of society. A society with a leading and knowledge-based industry needs to target and understand effective groups. How the university and industry work together, defining the plans of each party and the key points for the relationship to be effective are very important. To this end, using the experiences of leading foreign institutions and universities and their implementation models and, most importantly, the thinking behind the implementation of these plans, will be an important indicator for policy-making and targeting of domestic universities. This research is applied in terms of purpose because its results are applicable to both industry and universities and can provide the basis for increasing bilateral interactions between academia and industry. The method of data collection in this research is library studies and meta-combined type and the main focus of researchers is on the study of applied studies that has led to successful interaction between industry and universities. The results showed that in order to increase the university's interactions with industry, there are seven factors: 1- Recognition of internal activities 2- Joint actions 3- Effective communication with industry 4- Communication with companies and government institutions 5- International relations 6- Entrepreneurs and start-up businesses 7 - Focus on social responsibility and communication with the community.

Trust in insurance is the most important factor of the insurance industry and without this trust, there will be no re-purchase. In the present study, the effect of trust and value dimensions on customer loyalty in the public and private sectors of insurance is investigated. This research is applied in terms of purpose and descriptive in terms of data collection. The statistical population of this study is the customers of public and private insurance companies in Kurdistan province. Based on the stratified random sampling method according to market share, the desired sample size was determined and a questionnaire was used to collect data. . SPSS and LISREL software were used to analyze and analyze the data. According to the findings in the cognitive path of the model, the effect of trust through perceived value on customer loyalty for the public and private insurance sectors was confirmed. The effect of cognitive trust on utility value also confirmed in both public and private insurance companies, but the effect of emotional trust on hedonistic value was confirmed only in private insurance companies. In general, the effect of trust and value on loyalty in the public sector is greater than in the private sector.

Marketers' skills in digital marketing are of particular importance to corporate executives or individuals who want to develop their business and attract more customers. The main purpose of this study is to measure business skills (research skills, technical and applied knowledge, monitoring and measurement, and ability of digital skills integration), and technical skills (Organizational skills, future prediction, and customer relationship skills) among digital marketers. This study is conducted on a survey basis, using the model of Rowell and Len, (2014) and descriptive data collection method. Proposed factors were analyzed using Pearson correlation test, one-sample t-test, paired t-test, t-test with two independent samples, and variance analysis through the significance-performance matrix which were conducted through SPSS. The resulted significance levels show that the highest average is related to future forecasting skills (with the value of 4.6188), and the integration of digital skills (4.4989), also the largest gap in the dimensions of Digital marketer's skills is related to future prediction skills (-1.0014), and monitoring and measurement skills (-0.8913

Entrepreneurial behaviors in small and medium-sized enterprises are an attempt to innovate in the organization and change the status quo. Social networking is considered as an environmental change that in small and medium enterprise can have an impact on entrepreneurial behaviors. This research is applied in terms of purpose and descriptive-correlational in terms of data collection.  The statistical population of this research consisted of small and medium enterprise managers in Sanandaj city. The names of 120 small and medium companies were provided by the Sanandaj Industrial Companies Town. Using Morgan’s table, 92 owners of these small and medium industries were selected by simple random sampling technique. In the present study, a standard questionnaire was used to collect information. The data was analyzed using SPSS tools for the descriptive and inferential sections. The results showed that social networks affect entrepreneurial behaviors. According to the managers of these enterprises, among the dimensions of social networks, the factor causing most impact on entrepreneurial behaviors was related to diversity, extent, awareness and trust in the order mentioned.

Having entrepreneurial spirit and behavior for small and medium enterprises is essential and inevitable, in order to adapt to environmental conditions and changes. This behavior must be institutionalized within the heart of that organization's culture. This research is an applied and descriptive correlation study. The statistical population of this study is small and medium enterprise managers in Sanandaj, with the names of small and medium enterprises with 120 companies being announced by Sanandaj industrial partners. Based on the number of companies and the use of the Morgan table, 92 of the owners of these small and medium enterprise were randomly selected. In this study, the questionnaire was used to collect information. After completing the questionnaires, the collected data were analyzed using SPSS software in two descriptive and inferential fields. The results show that organizational culture is related to entrepreneurial behaviors. However, managers of these businesses gave the most value to the fundamental values among the dimensions of organizational culture and also aimed at reversing the relationship with entrepreneurial behaviors.

Rural tourism has grown exponentially in recent decades. Meanwhile, Doolab village is one of the nationally approved villages in Kurdistan province, which is considered as an attraction according to studies conducted in terms of rural tourism and has attracted 62% of the tourists to its residences. Therefore, in order to investigate the reason behind their success, the researcher intends to examine the entrepreneurial marketing dimension model – a concept that seeks to describe marketing processes and identify opportunities in a fluctuating environment for small businesses with limited resources – among the entrepreneurs of Doolab village. Hence, the main purpose of this study is to determine the ethnographic status of entrepreneurial marketing in rural tourism in Doolab village.

The present study is interpretive in terms of philosophical approach. Therefore, this study is a qualitative research based on ethnography. The statistical population includes all the residents of Doolab village who were active in the field of rural tourism as entrepreneurs. According to the purposeful sampling method, 10 entrepreneurial villagers were selected for this study. Moreover, validity, transfer, trust, approval and authenticity were examined by university professors for validity and reliability of the data. Observation, interview and note-taking methods were also used to collect the data. Finally, the extracted concepts were modeled based on schematic analysis technique using Max QD software version 18 through open coding method.

The results of entrepreneurial marketing conceptualization coding showed that a total number of 286 key points were extracted from the content of the interviews, which according to their concept which were devided into 158 common initial codes (concepts). The results of categorization related to entrepreneural marketing showed that a total number of 44 categories were extracted from 158 open source interviews. Finally, the results of the coding within core categories related to entrepreneurial marketing showed that among the total number of the interviews with the samples under study within the 44 categories, 10 core categories were extracted including opportunity-oriention, predictive, value creation, resource leveraging, customer-orientation, innovation, risk-taking, content-oriented, guidance and leadership, and goal-oriented.

In the present study, it was concluded that entrepreneurial marketing has 10 dimensions and rural tourism in Doolab village proposes economic, ecological, cultural, environmental, social, agricultural, services and measures, experience-oriented dimensions. Entrepreneurs in Doolab village, based on the tourism nature of the village as a tourist destination, have long been known for their history, religion, politics, and agriculture, and they have the best visual perspective as well. Preservation of values ​​and customs and the intact nature of the village due to the existence of new style houses in cities and gardens have led to fewer constructions. Most of the people who are involved in ecotourism in this village were familiar with the tourism industry and had built their buildings in the old texture of the village and had used original decoration and interior architecture.

Consuming goods distribution companies have an indisputable role in satisfying the organizational needs and the lack of efficiency in their performance may damage every member of a community. The leadership weakness of Iran's product distribution system has always been considered as one of the most important barriers to its economic growth. The optimal flow of goods from producer to consumer ensures reliable profits for producers and reasonable prices for consumers. This fluent flow is the thing that Iran's economy does not usually have. Considering the fact that general orientation has changed from dependency on foreign countries to internal self-sufficiency, the role of those organizations with the mission of distributing consumer goods have become important. Taking into consideration the country's policies in terms of resistive economy, we should transform the threats of foreign sanctions into opportunities in line with improving the distribution system of consuming goods. Accordingly, the purpose of this study is to investigate the direct effect of justice in distribution companies on the performance of their employees, and its indirect effect through the buyer-supplier relationship cost.

Technology, innovation, and quality of individual, structural, and relational factors affect organizational performance. Historical evolution shows that justice as a kind of value is the reflection of societies’ desirable situation, which is the basis for shaping institutions, relationships, and structures.

The present research is an applied study in terms of purpose and is descriptive-correlational in terms of nature and method of data collection. The statistical population is comprised of 189 companies operating in the Sanandaj distribution system. The number of sales agents was 953 from which a sample size of 274 was selected using Cochran's formula. Research data was gathered by distributing a questionnaire reaffirming its content and construct validity. In addition, Cronbach's alpha coefficient was used to confirm the reliability of the questionnaire. Finally, research hypotheses were tested by conducting structural equation modeling in AMOS software.

Increased competition has forced industry managers to expand their planning horizon and make decisions even under very uncertain conditions. The results of data analysis confirmed the research hypotheses, based on which organizational justice had positive impacts on both decreasing the cost of buyer-supplier relationships and increasing the organizations' performance. To improve their performance, organizations should consider organizational educations as an important and primary objective for increasing organizational justice as well as decreasing the cost of relationships between the buyers and suppliers. To comply with international standards in line with improving competitiveness, to identify key customers and focus on their satisfaction, and to prioritize customer loyalty by retaining the current customers are some implications resulted from research findings.

tourism marketers in an increasingly competitive market are quickly adopting branding strategies similar to what product marketers uses in order to emphasize the uniqueness of tourism destinations they represent. Brand personality, satisfaction, and customer identification with the brand are important drivers of consumer behavior in several contexts. However, the literature lacks studies on these constructive role in tourist behavior. The purpose of this research is to determine the effect of the destination personality on the revisit and promotion of tourism destinations in Kurdistan province. Therefore, the present study in terms of purpose is functional, in terms of nature, descriptive and in terms of research methodology, is a survey. Statistical community of this study, includes domestic tourists from Kurdistan province, especially the three most popular cities of Sanandaj, Marivan and Baneh. With regard to the unlimited statistical community, the number of sample members according to the Cochran formula was 384. A questionnaire was used to collect data and data was analyzed by structural equation modeling using PLS software. The results of this study show that five personality traits in Kurdistan province are respectively: Original, Friendly, Warm, Charming, Down-to-earth .Also, the results of the research hypotheses showed that the destination personality has a positive effect on the tourist satisfaction, tourist–identification with destination, promotion of destination and revisit intention; The tourist satisfaction has a positive effect on the tourist– destination identification, promotion of the destination and revisit intention , Identification on the promotion of the destination and revisit intention has a positive effect.

The purpose of this study was to investigate the effect of brand value based on customer attitude on the performance of central branches of Pasargad bank in Mashhad. The dimensions of brand value were considered based on customer attitude to brand loyalty, brand awareness, brand association and perceived quality. The research method is the applied and survey method. Content validity as well as the convergent and differential convergence was used to assess the validity of the questionnaire and Cronbach's alpha coefficient was used for reliability measurement that was 0.87. The statistical population of the study consisted of Pasargad Bank customers in Mashhad. Using purposive cluster sampling, 384 people were selected as the statistical sample. The collected data were analyzed in two levels of descriptive and inferential statistics. Structural equation modeling was used to test the model and investigate the research hypotheses. The research results help Pasargad Bank executives influence the bank's performance through existing customer value-based branding mechanisms. The results showed that brand value based on customer attitude had a significant effect on the performance of Pasargad Bank in Mashhad. Also, dimensions of brand loyalty, brand awareness, brand association and perceived quality have a positive and significant impact on the performance of Pasargad Bank in Mashhad that Most influenced is related to the brand perceived quality dimension, followed by brand loyalty, brand association and brand awareness respectively.

The progress and rebound of organizations depends on their productivity. Many factors affect the organization’s productivity; identifying these factors the organization’s deterrence can be prevented. In this study, the relationship between job burnout and employee productivity has been investigated.   This research is applied and its statistical population is 1265 people in Shariati and Kharazi hospitals. 294 of these employees were selected by Convenience sampling method considering the Cochran formula. Data was collected using the Maslach Burnout Standard Questionnaire and Hersey and Goldsmith Human Resources productivity Standard Questionnaire. Pearson correlation test and SPSS18 was used to analyze the data. The results of data analysis showed that burnout, emotional exhaustion, depersonalization and reduced personal accomplishment with -0.82, -0.86, -0.83 and -0.85 correlation values, respectively, have a reverse and meaningful relationship with employee productivity of Shariati and kharazmi Hospitals employees. Since the results showed that burnout and its dimensions have a significant relationship with productivity of Shariati and Kharazmi Hospitals in Isfahan, it is necessary for organizations to apply measures to reduce the feeling of burnout in the staff. The results of this study are consistent with the results of other studies. At the end of the study, were presented several research proposals based on the results of the study.

The current descriptive study aimed to explore the impact of social trust on strategic performance in manufacturing companies in Sanandaj with a focus on the mediating role of innovation using the Structural Equation Modeling. The random sample of 111 comprising three groups of CEO, production managers and marketing and sales managers were selected from the population of the staff working at all manufacturing companies in Sandandaj with at least three years of active production experience. The research data were collected through administering three standardized questionnaires including the Innovation Questionnaire, Social Trust, and Strategic Performance Questionnaires, each with respective reliability estimates of 0.79, 0.81 and 0.77. The results obtained from the Structural Equation Modeling revealed a significant relationship between innovation and social trust. Also, the findings indicated that social trust had significant and positive impact of on strategic performance through innovation. That is, trust and innovations are among prerequisite conditions of strategic performance whose increase will bring about a subsequence growth in strategic performance.