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The present research has been carried out with the aim of identifying the challenges of tourism in Soleqan village during the Coronavirus pandemic with an analytical approach it is functional and it has been done using qualitative paradigm and exploratory theory method. The research community is made up of tourism experts and specialists from different rural areas and 15 of them were selected by using the combined purposeful sampling method. The data collection method was done using library studies, interview protocol, and direct observation and continued until reaching the theoretical saturation level. Data analysis was performed using coding. The collected data were analyzed through content analysis. The results of the research show that the most important challenges caused by the pandemic in Soleqan village are: not being used, remaining unknown and destroying the human, natural, and cultural capacities of villages, paying less attention to the native and local attractions of the villages, economic recession (poverty and unemployment), the inefficiency of the policy process, planning and lack of government and local support.

The prime purpose of this study is to develop a model for measuring traction and thrust factors in equestrian tourism in Gonbad Kavous City. The research is applied in terms of purpose and descriptive survey in terms of data collection methods.

Design/methodology/approach:

 The statistical population of this study includes those sports tourists who traveled to Gonbad county in the spring and autumn of 1400. According to Cochran's formula, the sample size is 168 people. In this study, two methods of library and field, including a researcher-made questionnaire have been used. Its reliability and validity were confirmed using Cronbach's alpha value and confirmatory factor analysis technique.

The results of structural equations showed that the path coefficient and statistics obtained for the thrust and traction variables had a positive and significant effect on equestrian tourism, and the research hypotheses including pull factors: the safety, weather, services, festivals, hospitality, infrastructure, legal protection, attractions, facilities, competitions, medical services for the horse, educational tours, equipment, financial services, and the architecture of the horse-riding-club complex, and push factors: escaping from pollution, calmness, meeting new people, enjoying attractions, exploring, sharing experiences, excitement, exercise, participating in the race, horse breeding, religious position, familiarity with the sport were confirmed.

Based on the research findings, it is recommended that stakeholders and tourism authorities in Golestan Province improve public reception of equestrian tourism in the province by increasing and improving health and accommodation facilities, designing attractive events, increasing awareness-raising advertising, and creating better transportation infrastructure.

Originality/value:

 This research focuses on examining the pull and push factors that attract tourists to participate in equestrian events, a topic that has rarely been studied in Iran and, although it has been studied in the field of tourism, equestrian tourism has been overlooked. The most important achievement of this research is to provide an accurate picture of the factors influencing the attraction of equestrian tourists to Golestan Province, which can be used in designing strategies to improve this sector, both at the private and government levels.

The present study was conducted with the aim of sharing economy in sports businesses.To answer the research questions, a combined or mixed approach that includes qualitative and quantitative methods has been used.The combined research method that first uses the qualitative method and then the quantitative method. The current research method is practical in terms of the type of goal, because the results will be provided to the country's sports businesses to use it to develop their business. The method of data collection in the first step, library studies and its tools,was taking notes.In this study, using the meta-combined method and after reviewing the literature of the research subject, the indicators of the common economy in sports were identified and coded,then by categorizing the codes, the initial framework was developed and finally by asking questions and interviewing validity and reliability experts. This model was evaluated and the final model of business innovation in sports complexes was developed based on the sharing economy.finally, the effectiveness and use of model indicators were examined and effective indicators were ranked. The results showed that the indicators of the shared economy regarding the occurrence of innovation in sports businesses include 3 main categories (customers, owners and platform), 9 themes in each sector (sports venues and spaces, sports equipment and supplies, tickets and prizes, Technology, brand and reputation, training and consulting, athletes, managers, coaches, staff and fans) and 126 codes.

This study aimed to design a model for developing health system partnerships by using electronic word-of-mouth communication. This issue has recently attracted the attention of researchers and managers of the country’s public and private sectors.

In this qualitative study, the meta-composite method and Delphi technique were employed. The data collection tools included library studies and review of articles related to the research background. First, relevant information and findings were extracted from reliable national and international scientific databases using the meta-combination method, and then the opinions of the expert panel were recorded using a questionnaire. After two stages of opinion polling, the initial findings of refinement and unnecessary items were merged or deleted. Finally, the components and indicators affecting the development of health system partnerships were identified and categorized through word-of-mouth communication.

Out of 66 primary codes extracted by metacombination method, 36 final indicators were identified by the experts using Delphi method. The identified indicators were then divided into three categories and nine components including Creation Factors with “structural and contextual, economic and financial, communication, and interactive” components, Diffusion Factors with “organizational and institutional, legal and contractual, awareness, and trust building” components, as well as Impact Factors with “legal and regulatory, technical and specialized, and acceptability and effectiveness” components.

A new model and perspective was presented for developing health system partnerships through electronic word-of-mouth communication, so that the enormous economic, social, and cultural potentials of the public, private, and charitable sectors may have been exploited for developing health and treatment through using new marketing tools and modern technologies.

Public-private partnerships (PPPs) are among the interesting topics for scholars, policymakers and managers in various fields, including health. The purpose of this study is to design a model for the development of PPP in the health system of Iran.

This is a qualitative study using a Meta-analysis approach. The data were collected by reviewing articles related to the literature which were searched in valid national and international databases. Then, using the opinions of a panel of experts, the qualitative findings extracted from the articles were synthesized to finally discover new concepts.

Out of 217 articles extracted, 27 final articles were selected and 66 initial codes were extracted. According to experts, the final results include 3 main dimensions and 12 Components: public sector with Components (organizational and institutional, Administrative and social, legal and regulatory, structural and contextual), private sector with Components (economic and financial, Banking and inflation, technical and specialized, Technology and equipment, legal and contractual) and the charity sector with Components (acceptability and effectiveness, awareness and confidence building, communication and interaction).

The present study provides a new model and perspective on how to develop PPP in the health system of Iran. Based on this model, the managers of public, private and charity sectors can improve the health system of the country by using the huge economic, social and cultural capacities of society.

Iran has many unique capabilities in the field of food tourism and can compete with many countries in the industry and own a brand of some foods around the world. Therefore the present study seeks to identify the factors affecting the success of traction marketing in food tourism. The present study is developmental in terms of purpose and descriptive-exploratory in terms of the data collection method. The statistical population consists of authentic foreign articles in 5 databases that were accessible to the researcher, including 50 articles related to the research topic, which were selected as samples. The method of sampling was non-random (purposive), and the data collection tools for the study are documents and papers. Validity was assessed by content validity, and reliability was estimated using Kappa coefficient, which was verified. The selected researches were entered into Max Kioda software for codification and were using Max Kioda software. The findings of the study suggest that in order to be successful in pull marketing in food tourism, one must consider food characteristics such as scent and taste, physical evidence like prospect, behind-the-scenes factors such as culture, history and value, ease of travel to destination including access and cost, additional destination services such as guides, mixing activities and hobbies, destination attractions such as food events, shopping areas, dining and catering places, and finally promotional actions such as media and advertising.

The purpose of this study was determined to explain the model of strategic organizational citizenship behavior based on its dark aspects. Therefore, it has been tried to help reduce the theoretical gap of organizational citizenship behavior by examining the dark aspects of OCB and, by identifying them at different levels, the conceptual model of the identified harmful effects aspects has been presented along with practical solutions for avoiding these dark sides. Finally, organizational citizenship behavior has been developed by introducing strategies based on the presented solutions.By doing so, a set of the existing body of knowledge was developed, which was considered a type of fundamental research of a qualitative type. Therefore, a hybrid model was applied as the general strategy of the research to develop the concept, and conceptual analysis approache along with expert interviews were exploited to extract concepts and to modify the model. The findings were presented three categories of prescriptive strategies by the side of the main OCB model to avoid the dark aspects that were formed the concept of Strategic Organizational Citizenship Behavior or OCB+S.

The drug distribution network is one of the most important pillars of the Iranian pharmaceutical system which plays a vital role in rapid and easy access to drugs. The purpose of this article is to evaluate drug distribution system in Iran and also to provide the suggestions for improvement.

In terms of purpose, the present study is among the applied researches and in terms of data collection method, it is a multi-method study that has used a quantitative and qualitative approach. Data collection tools were structured questionnaire and semi-structured interviews and also data evaluation was performed by thematic analysis. The study population includes pharmaceutical industry activists. To select the sample among industry players, snowball sampling method was used. Initially, existing drug distribution system was documented, current potentialities and flows in the network were identified and they were drawn by Bizagi Modeler. Then, distribution network evaluation indicators were extracted from relevant literature. Also, status of these indicators was evaluated by using a questionnaire. By using factor relationship technique (FARE), the priorities of these indicators were determined. Finally, existing bottlenecks were diagnosed by thematic analysis. Ultimately, guidelines to tackle such bottlenecks were provided.

In this study, 11 complications were identified for the drug distribution network. Drug unavailability or shortage, supply of near-expiration drugs, supply of counterfeit drugs, improper sale of over-the-counter drugs, black market activity and drug trafficking, sharp price fluctuations, insufficient interaction with consumption pharmacist, high distribution costs, low distribution network performance in emergency deliveries, long time to search and find drugs (in case of certain drugs) and low quality of response and consumer complaints seem to be some of the complications identified in this study.

Investments on measuring patients' needs correctly, supporting drug retailing competitive brands development, improving drug distribution system information comprehensive system throughout the country within needs measurement loops, network inventory, production and importation, improving the utilization of modern tools and technologies such as internet–based sales, seller-free shops, establishing electronic files for patients and similar ones, utilizing direct sale methods and fostering the roles of potentialities such as insurance in planning, decision making and monitoring drug distribution system countrywide are some of the solutions obtained from this research that are used to improve the drug distribution system in the country.

To connect and share resources between industrial units with unused resources on the one hand, and production systems in need on the other, a concept called “sharing economy " can be used. If sharing economy is sufficiently explained, and its theoretical aspects strengthened, more actions perform to make this concept practical. Therefore, in the present study, after studying the literature and previous studies, the components of sharing economy are identified and generalized to production systems. Utilizing a sharing economy will have a significant impact on increasing the productivity of production systems through resources sharing.  

In the first phase of this research, the library study method used to collect data and information. Content analysis method used to analyze the data and identify the dimensions and components of the sharing economy. Then, in the second phase of the research, the interview process and expert opinions were used to determine the dimensions, elements, and examples of sharing economy in production systems. After extracting questions from the concepts extracted from the first phase of the research and after conducting the interview process and summarizing it, the components and dimensions of the sharing economy in production systems validated and their examples identified.  

In this study, the components of sharing economy in production systems identified as follows: resource sharing, shared parties, forms of sharing, information and communication exchange system, ownership and access conditions, surplus capacity, exchange benefits for sharing parties and others, and social issues in sharing. These elements categorized into four dimensions: sharing mechanism, sharing requirements and conditions, sharing purpose, and sharing consequences.  

Considering the wide range and levels of coverage of the concept of sharing economy and its various operational areas, summarizing the definitions and extracting the components is highly complicated. It also seems hard to reach experts who work in the field of production systems and sharing economy or those who are familiar with its concepts. The following study subjects suggested to develop sharing economy in production systems: i) counting and examining the challenges facing the sharing economy, such as legal issues, building trust, ethical issues, insurance and taxes, and providing solutions to solve it; ii) the role of resource sharing and sharing economy in lean, agile, sustainable, green, and resilience of production systems; iii) the role of social issues regarding the sharing economy in production systems or designing a socio-economic model for it; and iv) determining the type of relationship between the dimensions and components of the sharing economy and how they affect and intensify each other with the help of methods such as structural equation modelling.  

The use of sharing economy leads to better use of resources and reduced cost of using it, reduced product cost, increased competitiveness and ultimately improved efficiency and productivity of the production system. For the supplier of resources, resource sharing in production systems leads to the prevention of stock death, earned profit and strengthened financial resources; and for the recipient of resources, it leads to reduced cost of access to resources and investment, and thus saved liquidity. In addition to the sharing parties, intermediaries and service providers, government and government agencies, the country's economic market, the working community, society, consumers and even scientific and research centres benefit.  

Resource sharing in production systems can affect or be affected by social issues. The attitude of rulers and politicians in governing society and passing laws, and overseeing their implementation can affect the concept of a sharing economy. Sharing helps in increasing social capital in the areas of education and public awareness, building trust, increasing interactions, and connecting production systems with social participation, and increasing the general level of community culture. Sharing strengthens a sense of social responsibility and can also be significant in the field of social justice and reducing social harm.  

If the concept of sharing economy explained sufficiently and its theoretical aspects strengthened, it can be operational in the next steps. In this regard, in this study, the dimensions and elements of the sharing economy in production systems identified. These dimensions and components can provide the basis for designing a practical and operational model for implementing a sharing economy in production systems, can reduce the gap between practice and theory, and can guide managers and business activists and those involved in the field.

Marketing activists are always looking for answers to the questions such as "what can attract the consumers?" and "how can consumers’ attention be focused to vital products and information?". Among a variety of research methods, self-reporting method is considered as the optimal method to answer these questions and evaluate marketing practices, especially in advertising. However, the influence of neuroscience in the humanities has revealed the weaknesses of these methods, so that a new paradigm is emerging which is referred to as neuromarketing. The purpose of this study is to use the insights obtained from neurosciences and particularly neuromarketing to measure the effectiveness of joint printed advertising of Mellat Bank and Ma insurance company.

This research is quantitative and applied in nature which is conducted in a quasi-experimental manner. Eye tracking method was used to collect the data in this study. The statistical population of this study includes the customers and audiences of the advertisement; 15 testes, who belong to the age group of 25 to 50 years, were randomly selected to participate in this study. Study data were analyzed using visual analysis and inferential statistical analysis through one-sample t-test and non-parametric Friedman test. In this study, items such as thermal map, blur map, eye movement and glare map, number of fixations, average duration of first fixation, and average duration of fixation were analyzed.

The results of the measurement of advertisements showed that the elements in the advertisements had efficiently attracted visual attention and the printed advertisements were well memorable. However, there was no significant difference between printed advertising designs in terms of attraction and memorability.

Contrary to the traditional assumptions, consumers are not rational and the majority of the brain activities and processes are performed outside of our conscious consciousness over which we have no control. These activities and processes are not accessible through self-reporting methods and identifying the stimuli that affect brain activity requires the use of new perspectives and methods based on neurosciences. A number of marketing researchers and corporate executives tend to answer sensitive questions about consumers’ behavior based on a neuromarketing approach due to the weaknesses of self-reporting methods such as the inability to describe emotions and feelings, limitations regarding cultural and linguistic differences, acceptance and social acceptance errors, misconceptions about human rationality, and memory limitations. Neuromarketing is considered as an approach to highlight the hidden stimuli of consumers’ behavior that were not previously recognizable by conventional research methods. The eye tracking method has the ability to answer the questions which were difficult to answer by traditional self-reporting methods. Eye tracking meythod can help respond to the following questions: “which elements are seen in the ads?”, “which elements are seen the most?”, “what is the order of noticing the elements in the ads?”, “which elements in advertising cause the most processing and mental conflicts?”, and “which ads result in better performance?”.

The agricultural industry is one of the most important sectors of the economy of any country, and Iran, due to its large area of cultivated areas, weather conditions, variety and reasonable prices of crops are eligible for exporting crops. In this study, Russia is considered as the target market for export of Iranian agricultural products due to the climate, sanctions imposed on it and its location close to Iran. The lack of coordination between the organizations, the businessmen's difficulties in establishing links with Russian markets, the inadequate production conditions and the failure to comply with packaging standards have caused Iran to fail to export agricultural products to Russia. In this paper, in order to identify the export capacity of Iranian agricultural products to the Russian market, first a conceptual framework was developed using library information, then some questions were designed and interviewed with a number of managers and experts. The questionnaire tool was designed based on the theoretical framework and research hypotheses, in collaboration with professors and the results obtained from interviews with experts and other experts. After assuring the validity and reliability of the questionnaire, research findings were ranked using TOPSIS statistical methods. According to the research, the first prerequisite for increasing exports of agricultural products is the right classification and making the right decisions for each commodity category, for example, for high-end consumer goods that have easier shelf life and easier packaging, monetary and banking issues, price and Quality is one of the most influential factors. Transport, packaging, and sorting infrastructure are influential factors in the fast-growing product group, such as vegetables and bunches of fruits. Factors such as health standards, branding and marketing are effective in canned, fishery and dairy products. Finally, suggestions were made for improving and expanding agricultural exports to Russia based on the results of the research.

Assessing the performance of organizations has always been a challenge for researchers and therefore various methods and techniques have been introduced and used throughout the years for this purpose. One such technique is a fuzzy method based on a modified linguistic comparison ordering operator using the weighted geometric mean in interactive group decision-making. On the other hand, as a developing industry, the insurance industry has attracted the attention of many researchers and managers.  Among the diverse range of topics related to this industry, the issue of assessing and evaluating the performance of different departments and branches has always been of great interest to experts in this field. This is due to the fact that this evaluation can help in taking effective steps toward improvement. The research population in this study were the employees of Sina and Karafarin Insurance in Iran's Yazd province. Analysis of the desired state and status quo of these companies concludes that there is a need for improvement, especially through improvements in the dimensions of growth and learning. However, comparison of the related criteria shows that, with regard to Karafarin and Sina Insurance Company respectively, it is the number of employees trained for management and the percentage of the annual number of insurance policies to the number of policies in the industry that require more urgent improvement. These results were also accepted by members of the group.

Considering that some of the dark sides of organizational citizenship behavior have been reported in organizations in recent years, hence, this study has been done by the aim of identifying the dark sides of OCB and extracting the conceptual model for developing the concept of organizational citizenship behavior by using of Meta‐synthesis approach. In this regard, after searching in reputable scientific databases and extract the 30 related studies and by using expert comments, the final model of dark sides of OCB has been designed with 29 code, 9 themes, and 4 categories. In next step, the indexes have been evaluated and ranked by using quantitative content analysis and Shannon entropy.finally in this research, job stress, work-family conflict, harmful and damaging effects on role and output, high workload and density, delays or lack of duties, and low organizational commitment have been extracted as the most important and critical dark sides of OCB.

  Nowadays, one of the most important problems of marketing managers is the confrontation with a variety of behavioral disturbances. Behavioral and emotional states of marketing managers can have a direct impact on their performance. A marketing manager who has a psychological turmoil cannot play an efficient role and cannot help to the result of the marketing unit; respectively, the firm’s overall performance and success are at risk. The mental turmoil disturbs their entire focus and hinders their ability to work and perform their duties. Considering the importance of the position of marketing managers in the success or failure of companies, the main issue of this research is the "behavioral distress" of corporate marketing managers. A problem for which there is no model proposed so far. Therefore, it can be pointed out that the purpose of this paper is to use the appropriate methods and in different stages of research to investigate the issue of "behavioral distress" of marketing managers in order to draw up the status quo and to propose solutions to solve it. The purpose of this study is to identify the factors affecting the dimensions of marketing managers’ distress.

The present qualitative research uses qualitative grounded theory. The research data were collected through in-depth interviews with the marketing managers and then analyzed based on grounded theory premises. The statistical population of this research consisted of marketing managers of companies. According to the research structure, in this paper, judgmental sampling was used. To determine the sample size, the persuasion rule was used and the sampling procedure continued to reach the theoretical saturation.

The results of the interviews with marketing managers of reputable companies, various themes and codes were extracted and finally a model for explaining the factors affecting behavioral distress in industrial marketing managers was proposed. Structural factors, behavioral factors, production factors, marketing factors, financial factors, market situation and customer status with respect to individual characteristics can lead to distress among marketing managers.

To avoid the behavioral distress, the affective factors should be reduced to minimize its negative effects on the performance of the marketing manager and the organization. Based on the model, the factors affecting turmoil are influenced by the "macroeconomic environment" factors. Due to the uncontrollability of this factor, planning should be done in a way that the level of vulnerability of the company and, consequently, the marketing manager are reduced. The diversification strategy of suppliers can be used to reduce the level of reliance on each supplier. Also, the strategy for developing export markets and simultaneous setting of two or more target markets can help to reduce the risk of customer disconnection, and have a less negative impact on the marketing manager. In the area of ​​"behavioral factors", firstly, company management itself must balance its behavior with the marketing manager using the appropriate strategies of organizational behavior and eliminate the background of distress. In the next step, when the manager, as a model for the managers and staff’ behavior in the organization, improves his behavior, other managers as well as the other staff will adapt the necessary modeling and improved their behavior. In the case of "structural factors", having a unit of strong systems and methods as well as implementing the coordination methods between units can help solve the problems. The coordination process between units should be designed in such a way that it causes the least conflict between the different units of the company. The prerequisite for such changes is the promotion of team spirit. In the case of "organizational task forces", the strengthening of a robust and supreme organizational culture in all organizational units, including production, finance and marketing, will be decreased by the turmoil of the marketing manager. You have to establish the motto "everyone for sale" in the company. Moreover, in the case of "customer status" factors, customer relationship management systems can be used to establish customer validation systems and create a strategy to help distinguish between customers. The advent of new technologies, such as information technology, can be of great help in this regard. Optimum interaction with reputable customers and sales planning based on a customer's declared credit can reduce the behavioral distress of the marketing manager. The next proposal is not to grant exclusive agents in broad markets, in order to control the company's representatives. In the case of "market factors" that goes beyond the organization, although the factors are uncontrollable, market monitoring and data mining techniques can be used to optimize market changes in order to dramatically reduce the vulnerability of the company and the marketing unit. Another aspect of the job is the "suitability of the person employed with the job". If there is a conflict between the characteristics of the person employed and the job, the efficiency and functioning of the worker will be reduced. It is suggested to use different personality tests, such as Myers-Briggs Personality Test, Job Path Anchor Test, Typing Yang Index Test, and ... to help select the correct marketing manager. It is also necessary to pay attention to the intelligence issues of the marketing manager

Today, social capital is one of the subjects that has attracted the attention of sports researchers. Fans are one of the most important elements of social capital for sport's marketers. One of the strategies that marketers use to attract more fans is the nostalgia marketing approach. The purpose of this study was to investigate the role of nostalgia components in the behavior of supporters as elements of social capital. The method of this research is descriptive. to create a sense of consumer nostalgia, a film about personal and football life of Ali Parvin(nostalgic character) was developed. Due to the focus of the article on vicarious nostalgia, the data of this research was collected by. The results of the data analysis through path analysis indicated that Evoked nostalgia on the attitude and loyalty of the supporters and the nostalgic proneness on the attitude and emotional feelings of the fans are not effective. Also, the most direct effect on fan's behavior was about their loyalty and the most indirect effect on fan's behavior was the feelings of supporters. The influence of the research variables on fan's behaviors were as follows: fans' emotions, loyalty, evoked nostalgia Familiarity with Nostalgic Items and Nostalgic Proneness

Internal marketing is a management tool that provides the quality of service through the attention of employees as internal customers. The purpose of this study was to determine the internal marketing components of the hospital and the internal marketing model design of native Iran. The methodology of this study is qualitative / quantitative. In the qualitative stage due to the lack of theoretical frameworks, the theme analysis method was used to extract the conceptual model. The statistical sample of this stage is 10 lecturers and experts in the field of marketing, which were selected on the basis of non-random and purposive sampling. The statistical population of the small section, Khatam-ol-Anbia hospital staff was 350, according to the Morgan table, there were 183 individuals. The instrument was an "Internal Marketing Questionnaire" which measured content validity and reliability of the it using Cronbach's alpha. The distribution of questionnaires was carried out in places where employees were most likely to attend, and people responded to the questionnaires by simple random sampling at different times. Finally, the questionnaires were answered by 106 non-medical staff and 77 employees in the health care departments. Data was analyzed using Laser 8.8 Version. In the qualitative stage, 39 components were selected, including 6 sub themes and 2 main themes as internal marketing components and the conceptual model was extracted. In the quantitative phase, the findings show that the factor load of the variables is significant between 0.60 to 0, 81 and at the level of 001.0. Findings confirm the overall model, indicating that the components of organizational behavior have the highest, and the motivational components have the least correlation with the internal marketing Despite the importance of all the components, the components of all the components, the components of organizational behavior are the most important variable due to the greatest correlation with internal marketing. It is suggested that the designed model be used to improve the quality of services provided by hospital and non-hospital staff.

Crowdsourcing is one of the new cooperative strategiesin open innovation that Using Information Technology (IT) facilities, provides a platform for active online crowds in various activities of companies such as product design. However, in this area, there were not too many projects which have achieved acceptable results. Therefore, this research attempts to identify and prioritize success factors of crowdsourcing in product design and improvement. the type of research is mixed method. The method of analysis for qualitative section is based on content analysis and for quantitative part is based on descriptive survey. Data were collected from experts and specialists in the field of crowdsourcing. Hence, several factors has been extracted from previous studies, then 36 main success factors has been recognized through interviewing approximately ten managers who are experienced in crowdsourcing for product design. The factors were assayed by Delphi method and final dimensions and factors were weighed by experts using best worth method. The study prioritized the quadruple dimensions of crowdsourcing as follows: contributors, IT system, organization management and employees. Among the factors of mentioned dimensions, “contributors operation quality”, “quality of IT System”, “control and supervision process” and “employees efficiency” are the most important ones, respectively.

The importance of corporate social responsibility increasing and has a very great role in tourism industry. One of the reason is the increasing development of tourism industry in different countries and also the importance of this industry in global economy. So allocation of resources is not consider as cost in this field but investment is competitive advantage. The purpose of this article is considering the level and importance of cosial responsibility of tourism organization and yazd cultural heritage as governmental institutions in tourism sector. Collecting data is based on questionnaire. In this research, 300 questionnaire has been distributed among tourism activists and experts. Questionnaire content validity by method of PLS, convergent and divergent validity by calculating Cronbach’s Alpha, the stability of questionnaire has been confirmed. Present paper is descriptive and has a survey method. Data has been analized by using structural equation modeling approach based. On partial least squares method using PLS and SPSS software. The results showes that the use of the concept of social responsibility in the tourism industry can accelerate the growth of this industry. However, social responsibility within the organization introduced and discussed as a strategy is not yet known.

Researchers believe that there is an important decision-making process underlying every purchasing that should be studied. Analyzing customers’ manners can help organizations to improve their marketing strategies. Given that, a large number of studies have been conducted for categorizing customers on the basis of their purchasing behavior styles. The findings of such studies have providedresearchers and organization managers with more profound understanding of customers’ mentality and have made them prepare practical business strategies. In this study, through reviewing related literature, considering existing cultural differences, and then model testing through confirmatory factor analysis, 14 purchasing behavior styles consistent with Tehrani women were located in three dimensions. Statistical analyses werethen used for studying the model’s application. Styles including quality-oriented, comfort-oriented, community-oriented, value-oriented, taste-oriented, and price-oriented styles were respectively identified as the purchasing behavior styles of women in the textile industry in the grand city of Tehran.

Organizational culture is a collective thoughts planning that in recent years in organization has been the dominant thinking. The collective thought, distinguishing members of one species to another. Anyone who has worked a total and human groups, is aware of the existence of this organization phenomenon. It is also based on a practical Approach, we can say that one of the characteristics of leading and competitiveness businesses, Have the market orientation competence and attention to the demands of their customers. In this context, the present study attempts, aims to identify organizational culture appropriate model and design model for market orientation, examine the effects of organizational culture on market orientation of the Banking system in Islamic republic of iran. Statistical population is Tehran's economy Mehr Bank staff and experts (Tehran, Rey, Shamirn and Islam Shahr) during the 92-1391. Data were collected from two corporate culture and market orientation questionnaires. So in market orientation scale, questionnaire components was designed based on Draysdl model dimensions. Dennison questionnaire has been used to organizational culture scale. In order to test the research hypotheses, univariate and multivariate regression analyzes were used Spss16 software

Nowadays, the concept of sustainable development has found a global application and attracted many parts andbasis of any community. Among many factors affecting sustainable developments, educational system is remarkably effective in many ways. The effectiveness of the system is also a function of various factors and components. The managers and their management are one of the components playing a significant role in all education systems. Therefore, by considering many female managers working in education system of the country, this paper is firstly to identify the factors increasing the productivity of the male and female managers and then use Kano model creatively to classify and compare the factors affecting the productivity of male and female managers. The results obtained by this study indicate 23 elements are identified as effective elements of productivity of male and female managers. For female managers, one factor is essential, 16 factors are one-dimensional and 3 factors are attractive. Also, in the case of male managers, 4 factors are one-dimensional and 13 factors essential but no attractive factor detected. The ranking of these elements is also presented at the end.